In 2010, at the age of 18, Natasha launched her production company, Datreats Productions, in Los Angeles.
In 2012, Natasha and her business partner Devin founded A Bikini A Day as a lifestyle blog that shared a photo of a new swimsuit each day. After gathering a large following, Natasha and Devin launched their own swimwear brand, MONDAY Swimwear, in 2014.
The pair have designed product collaborations for several international brands, including Guess, Missguided UK, BikBok, and Wildfox, as well as partnered with thousands of others, such as Tory Burch, Vix Swimwear, and Beach Riot.
MONDAY Swimwear’s first collection sold out in two days and new ones are released biannually utilizing a direct-to-consumer e-commerce model. Since launch, MONDAY has expanded into beachwear and been named one of the top seven US swimwear brands for women by the Evening Standard. Natasha herself works to design MONDAY Swimwear’s collections, runs its social media, moderates samples, coordinates production, day-to-day operations, and logistics, plans campaigns and content shoots, and manages budgets.
The MONDAY brand is known for eschewing logos and seasonal trends, instead of centering its designs around flattering fits and showcasing healthy rather than overly thin models.
As one of Australia’s top influencers, Natasha attributes her success to her body positivity standards and makes it her goal to instill confidence in curvy women.